SoHo remains a super-trendy neighborhood in New York City, but a new high-rise in the neighborhood just might make the area smell a little sweeter. 570 Broome, designed by Turkish architect Tahir Demircioglu’s hot boutique architecture firm Builtd, is using a unique combination of two emerging technologies to constantly clean the air around the building — an attractive and welcome feature for a building that is located adjacent to the Holland Tunnel. Read more.